"For lunch, which, for the nature of my business, is my favorite time to go around to interesting and off the beaten path restaurants in New York City, a great place with counter service on 11th St. and 2nd Ave. is Momofuku Noodle Bar -- great soup and a major hang out for chefs and people in the restaurant business. Barbuto, in the West Village, is lots of fun. If you like Italian, Lupa in the Village is definitely one of the best. For lobster rolls, try Mary's Fish Camp – fantastic, and Fatty Crab on Hudson St. – funky place, great food. I love these places because aside from great food, they represent the most innovative ideas in restaurants. So, if you have two or three hours during the late morning / early afternoon, you can try a few of the places one after the other, like we New Yorkers do."
Pino Luongo, Restaurateur & Author
Murray Hill is a small residential neighborhood whose good side is blocks of former carriage houses from the 20th century and whose bad side is lackluster post-war apartment buildings. Here you could have discovered an interesting apartment ten years ago; what remains today are lots of large residential buildings without charm or doormen, and local services that cater mostly to residents: small grocery stores, hardware stores, non-remarkable restaurants, and nail salons.