"For lunch, which, for the nature of my business, is my favorite time to go around to interesting and off the beaten path restaurants in New York City, a great place with counter service on 11th St. and 2nd Ave. is Momofuku Noodle Bar -- great soup and a major hang out for chefs and people in the restaurant business. Barbuto, in the West Village, is lots of fun. If you like Italian, Lupa in the Village is definitely one of the best. For lobster rolls, try Mary's Fish Camp – fantastic, and Fatty Crab on Hudson St. – funky place, great food. I love these places because aside from great food, they represent the most innovative ideas in restaurants. So, if you have two or three hours during the late morning / early afternoon, you can try a few of the places one after the other, like we New Yorkers do."
Pino Luongo, Restaurateur & Author
Soho ("SOuth of HOuston"), formerly home to New York City’s great art scene, has been abandoned by many galleries for more trendy neighborhoods: Chelsea and the Meatpacking District. What remain are reliable restaurants and shops, a great new health club for members, Citibabes, and the Soho Grand Hotel. Whether you want to dress yourself or your home, shopping in Soho can suit you head to toe, or door knob to dining room.